The Task: Develop and implement a new graphic profile and marketing material, as part of the effort to become the world's leading total supplier of deck equipment for ships and rigs.

The Result: A common profile and service identity that brings together several acquired companies into combined market power for listed PALFINGER within the maritime segment.

Oversikt over Palfingers postale produkter Oversikt over Palfingers postale produkter

After the acquisition of the Norwegian lifeboat manufacturer Harding Safety, Palfinger Marine aims to become the world’s leading total supplier of maritime deck equipment. To underpin the new venture, in 2016 the company undertook extensive work to develop and implement a new graphic profile, followed by intensive marketing. In competition with Norwegian and foreign agencies, Zpirit was chosen as Palfinger Marine’s partner agency, both for this job and in a long-term perspective.

Palfinger's sortiment presentert på et fat

In the development of the graphic profile, we emphasized that the people and the overall competence constitute Palfinger Marine’s advantage. It is innovative industrial history that stands behind market-leading cranes, life-saving equipment, deck machinery and a number of other product and service solutions.

The guidelines in the profile manual have since been implemented in our deliveries of new websites, films, catalogues, brochures, business cards, presentation material, fair decor and customer magazines to PALFINGER MARINE.

PASSION - Palfingers internmagasin

Knyttet til prosjektet:

Rune Skjærvold

Art Director / photographer / filmmaker

+47 411 05 354

rune@zpirit.no

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