Launch films for new vessel type

After more than 50 years of fishing boat design, Wärtsilä is recognized for the snare trawlers the company’s ship designers develop. This is a type of vessel that is widely used in and around the North Sea basin, by everything from Norwegian to British and Icelandic fishermen looking for species of fish that stand high in the sea. Seine trawlers, which fish along the seabed and in deeper water layers, have not been a focus area for Wärtsilä. For now.

With a new and highly energy-efficient stern trawler ready for launch at Nor-Fishing in Trondheim, Wärtsilä wanted an attention-grabbing film. And since stern trawling is very widespread internationally, the film should also be able to be used in marketing towards foreign customers.

We presented several idea concepts to Wärtsilä, who went for our proposal consisting of moody short films – without too many technical details about the new vessel. In the films, we meet fishing boat captains of Norwegian and Scottish descent who are convinced that they have the world’s best fishing boat. As a result, they are not completely satisfied with the orientation to reality they receive from other members of the crew – who have just received the new stern trawler from Wärtsilä.

With only two months from choosing the idea to the premiere at Nor-Fishing, it was a hectic and efficient film production with script work, choice of locations and actors, recording and editing. The day before Nor-Fishing, Wärtsilä was sent the finished films. The feedback from the customer was that the films created a lot of attention on the fairgrounds and the surrounding social meeting points. The films quickly reached around 10,000 views on Youtube and in social media.